diff --git a/invenio_utilities_tuw/cli/options.py b/invenio_utilities_tuw/cli/options.py
index b85d4c2e8625a3ed4bda8ca5552c6bc3f0752c24..8f8f5707b42f1c2cd8b9bfa0d3565c24c9df8418 100644
--- a/invenio_utilities_tuw/cli/options.py
+++ b/invenio_utilities_tuw/cli/options.py
@@ -116,3 +116,10 @@ option_hide_user_roles = click.option(
     default=False,
     help="show (or hide) the roles associated with the users",
 )
+
+option_hide_user_names = click.option(
+    "--show-names/--hide-names",
+    "-n/-N",
+    default=False,
+    help="show (or hide) the full names of the users as per their profile",
+)
diff --git a/invenio_utilities_tuw/cli/users.py b/invenio_utilities_tuw/cli/users.py
index 61db784d24bdb108e29989a387eade1768990001..1ad624e0393d3fe658cd2f7efbe344e139652355 100644
--- a/invenio_utilities_tuw/cli/users.py
+++ b/invenio_utilities_tuw/cli/users.py
@@ -13,7 +13,11 @@ from flask.cli import with_appcontext
 from invenio_accounts.models import User
 
 from ..utils import get_user_by_identifier, similarity
-from .options import option_hide_user_roles, option_only_list_active_users
+from .options import (
+    option_hide_user_names,
+    option_hide_user_roles,
+    option_only_list_active_users,
+)
 
 
 @click.group()
@@ -23,9 +27,10 @@ def users():
 
 @users.command("list")
 @option_only_list_active_users
+@option_hide_user_names
 @option_hide_user_roles
 @with_appcontext
-def list_users(only_active, show_roles):
+def list_users(only_active, show_names, show_roles):
     """List registered users."""
     users = User.query.order_by(User.id)
 
@@ -34,6 +39,12 @@ def list_users(only_active, show_roles):
 
     for user in users:
         line = f"{user.id} {user.email}"
+        if show_names:
+            name = "N/A"
+            if user.profile and user.profile.full_name:
+                name = f"({user.profile.full_name})"
+            line += f" {name}"
+
         if show_roles:
             line += f" {[r.name for r in user.roles]}"
 
@@ -42,15 +53,19 @@ def list_users(only_active, show_roles):
 
 
 @users.command("show")
+@option_hide_user_names
 @option_hide_user_roles
 @click.argument("user_id")
 @with_appcontext
-def show_user(user_id, show_roles):
+def show_user(user_id, show_names, show_roles):
     """Show more information about the specified user."""
     user = get_user_by_identifier(user_id)
-    full_name = f'"{user.profile.full_name}"' if user.profile else "N/A"
+    full_name = f"({user.profile.full_name})" if user.profile else "N/A"
+
+    line = f"{user.id} {user.email}"
+    if show_names:
+        line += f" {full_name}"
 
-    line = f"{user.id} {user.email} {full_name}"
     if show_roles:
         line += f" {[r.name for r in user.roles]}"